On 22nd August 2014, Mr. Sean Xu, CEO of Longrich accepted the Ice Bucket Challenge which

is a spontaneous and humorous activity that aimed at drawing more attention to the disease amyotrophic

lateral sclerosis (ALS) and encourage fundraising for research. 

Sean Xu also mounted a challenge to some of his staff, he continued by saying that he hoped the activity

could also foster a corporate culture of being brave and happy to take up challenges. 

When meeting the challenge, Mr. Xu said that Longrich has made great efforts in terms of charity during

its past 28 years. He added that charity should be supported in a down-to-earth manner and it deserves

the attention and involvement of more people.